Target Audience
Chris
Target Audience - Questionnaire
1 – How old are you?
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0-17
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18-25
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26-40
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41+
2 – Do you like horror films?
3 – How often do you watch horror films?
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Daily
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Weekly
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Monthly
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Yearly
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Other (state what)
4 – What genre of horror films do you prefer?
5 – Do you prefer classic or new release horror films?
6 – Do you prefer modern or old settings for horror films?
7 – Do you watch the trailer for a film beforehand or go into the cinema knowing nothing?
8 – What clothes shops do you buy from?
9 – What are some of your favourite brands?
10 – How many films do you watch a week?
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0
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1-2
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3-4
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5-6
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7+
11 – Do you prefer to purchase DVDs or watch films online (on websites such as Netflix or Amazon Prime)?
12 – How many hours do you spend on social media a week?
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0-10 hours
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11-20 hours
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21-30 hours
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31+
UK Tribes Research
After looking on the UK Tribes website to see who the target audience of our horror film trailer are, the following results were found.
Townies
"Always there at the bottom of the influence pyramid, the Townies are an entry-level Tribe, open to all that want to play…
Townies are as Mainstream as you can get – high street fashion, pop chart music, Saturday night TV and a night on the town. As the rest of the Tribal map is becoming more fashion-forward and fast-moving, the Townies are still in the local Wetherspoons or on the bus to college – they are likely to be friends with Blingers and other Tribes, but prefer to go with the flow and don’t want to stand out."
Makers
"Being creative is firmly in the Mainstream today. From photography to art, craft, music, film and blogging – everyone is curating online!
Everyone is a creator now, and Makers are the new Tumblr Kids as everyone is creating original content online and sharing it on social media; while many are also getting hands-on creative at home. So from DIY furniture and art to animation, there’s an explosion of creativity across the Mainstream – just don’t confuse it with Leading Edge career Creatives, these guys are doing it for themselves!"
Overall, our target audience are mainly young people, who are between 18 and 25, looking for a thrilling horror film who fall into the "Mainstream" category.